The magazine Eesti Naine 100

Eesti Naine, the most beloved women’s magazine in Estonia, celebrates its 100th birthday this year! The first issue was published in May 1924, just before Mother’s Day. This was no coincidence – the custom of celebrating Mother’s Day was brought to Estonia by the brilliant Helmi Mäelo, mother of three and the first editor-in-chief of Eesti Naine.

Throughout the century, Eesti Naine has been like the chronicle of an era. Named Eesti Naine during the first republic, then Nõukogude Naine (1952–1989), and finally Eesti Naine once again, the magazine documented the significant people and events of its time. Every story, every word in the magazine is carefully considered – the brightest writers of the era take care of that.

Undoubtedly, Eesti Naine is the voice of women, highlighting the role of women in society and the evolution and change thereof. However, there is also a significant number of men reading this popular magazine, and that number is steadily growing.

The anniversary stamp of Eesti Naine marks the grand jubilee of the magazine. Its beautiful design celebrates women and womanhood.